I was searching for some information about churches across the country who do an FX and so I started browsing some web sites.  I was looking for the same information any family would need before considering attending your FX.
Why should I attend? 
Most sites were pretty clear about the reason behind their family experience.  Parents need a partner.  It’s a tough job, and the only way you can understand it, is to actually do it.  How does a family make what happens at church translate to their home when there are practices to attend, homework to finish, bills to pay, and … diapers to change?  We really can’t say it enough; an FX exists to help parents raise great kids.
What is it like?
This isn’t an easy question, and a lot of the church sites I looked at did a pretty good job of trying to explain the unexplainable.  After all, there really isn’t anything else in our culture that looks like a family experience.  Many churches simply put up a video clip of scenes from past productions edited to some high energy music.
When and where does it meet? How long does it last?
Surprisingly, these two easy questions are some of the toughest to find the answers to on many websites. The sites that included maps made it obvious where to find the production.  Sometimes it was difficult to determine if the FX met quarterly, monthly, bi-monthly, or weekly.  If I’m going to pack up my family in the mini-van, make sure we are all dressed, fed, and can reasonably last in a vehicle without for a short ride, I want to be sure that I’m going to my intended destination at the right time.  Families need to know exactly how much commitment you are asking for their time and trouble.  Unfortunately, our culture has some good reasons to be distrustful of churches in this regard.
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Why was it so easy for me to see what was good and what needed to be changed on the web sites?  I was an outsider.  I didn’t know all the things that everyone in your community “should already know.” Maybe we concentrate so much on showcasing our talent, and inviting people, we forget that the people looking for information don’t know what “everybody else knows!”  Make sure you have someone look at your web site who is an outsider.  Find someone who doesn’t know anything about your church, where it meets, or what it believes.  Get their perspective on the effectiveness of your information.  If it doesn’t quickly answer their questions, it’s time to revise the site.